Juventud, precariedad laboral y organización en tiempos de crisis : ‘Juntos somos más fuertes’.

Abstract

This article aims to describe young workers of the Starbucks-Chile Union’ organization in a scenario of a social crisis resulting from the social outbreak of October 2019 and the Covid-19 pandemic. For this, a Netnography was carried out that analyzed the union’s Instagram social network. The process of collecting information involved a search for images, carousels, videos, links, reels, stories, and boomerangs, which gave an account of the communication strategies of young workers and their forms of organization. The results show that the content of socialization can be categorized into the following thematic axes: a) identity elements associated with the job insecurity of young people who study and work; (b) strategies and actions against the lack of labor protection and; (c) gender perspectives associated with the role of working women and sexual dissidence. Taking a cda perspective as a reference, it is concluded and discussed that these thematic axes correspond to a form of communication activism in which unionized young people define and transmit visions of society from a gender perspective, building ideological elements that are transformed into collective action, in a scenario of important social and political transformations in Chile.