Gestión en la industria musical: generación de un modelo de negocio.

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dc.contributor.authorÑopo Olazábal, Víctor Hugo
dc.date.accessioned2024-12-04T16:24:26Z
dc.date.available2024-12-04T16:24:26Z
dc.date.issued2022-01-01
dc.descriptionLos modelos de negocios generalmente pueden esclarecer la lógica de una industria; para el caso de la industria de la música, esta está pasando por un altísimo grado de transformación, que, sin embargo, es poco analizado en el campo de la gestión. En este sentido, en este artículo de investigación se busca responder al interrogante: ¿Cómo las actividades de gestión dan forma al modelo de negocio del músico? Implementando un diseño metodológico de tipo cualitativo con un estudio de caso múltiple, donde los resultados permitieron identificar cómo el sistema autogestionado dio forma al modelo de negocio de los casos estudiados. Se concluyó que este modelo es afectado por la industria, al mismo tiempo la modela, pues determinar un modelo de negocio óptimo solo dependerá de la comprobación del mismo en el mercado. Finalmente, se evidenció que los propietarios de estos negocios necesitan una formación integral que favorezca la toma de decisiones gerenciales en un entorno altamente competitivo; de este estudio se pueden derivar cambios en los modelos de negocios particulares y en las ofertas educativas en el sector.spa
dc.description.abstractBusiness models can reveal the logic behind some industries. For the music industry, this scenario has been going through a high degree of transformation; however, it is little addressed in the management field. We seek to answer the question: how do management activities shape the musician’s business model? The research is qualitative with a multiple case study design. This study’s results made it possible to identify how the self-ma-naged system shaped the business model of the cases studied. It was concluded that this model is affected by the industry and, at the same time, models it. Determining an optimal business model will only depend on testing in the market. It was evidenced that the owners of these businesses need comprehensive training that favors managerial decision-making in a highly competitive environment. Changes in particular business models and educational offerings in the sector can be derived from this studyeng
dc.formatapplication/pdfspa
dc.format.mimetypeapplication/pdfspa
dc.identifier.issn2011-804X
dc.identifier.issn2462-8441
dc.identifier.urihttp://hdl.handle.net/20.500.12209/20361
dc.language.isospaspa
dc.publisherEditorial Universidad Pedagógica Nacionalspa
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 4.0 Internacional
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0
dc.source(Pensamiento), (palabra)… y obra ; Núm. 27 (2022); 128-147spa
dc.subjectAutogestiónspa
dc.subjectNegocios musicalesspa
dc.subjectNegocio unipersonalspa
dc.subjectIndustria culturalspa
dc.subjectModelo de negociospa
dc.subject.keywordsSelf-managementeng
dc.subject.keywordsMusic businesseng
dc.subject.keywordsOne-person businesseng
dc.subject.keywordsCultural industryeng
dc.subject.keywordsBusiness modeleng
dc.titleGestión en la industria musical: generación de un modelo de negocio.spa
dc.typeinfo:eu-repo/semantics/articlespa
dc.typeinfo:eu-repo/semantics/publishedVersionspa
dc.typeinfo:eu-repo/semantics/articlespa
dc.typeinfo:eu-repo/semantics/publishedVersionspa
dc.type.coarhttp://purl.org/coar/resource_type/c_6501
dc.type.driverinfo:eu-repo/semantics/article
dc.type.versioninfo:eu-repo/semantics/publishedVersion

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